Business Research Methods Case Study

Case Title:

Stream: Accomplishing Success Through Perfect Data Analysis

Abstract:
The case study primarily deals with the processes involved in preparing the data and how important these processes are for analysis purpose. Data preparation is a very important and critical step in the data analysis process since it has a huge impact on the success of a wide variety of data analysis tasks. The case of Stream Watches helps us in understanding the importance of marketing survey, data preparation, editing and coding which helped the company in determining the market segments and the position of its brand in the market. The analysis also helped the management in knowing its customer preferences and demands.

Pedagogical Objectives:

• To explain different steps in data preparation
• To understand the significance of checking the data for accuracy
• To discuss the importance of editing process
• To discuss the significance of coding process.

Keywords : Data Preparation, Data Preparation Methods, Data Preparation Techniques, Data Analysis, Perfect Data Analysis, Data Description, Field Editing, Coding, Central Editing, Data Entry

Contents:

• Introduction
• Suggested Questions for Discussion